How we helped a mid-size Biopharma company using our RWE module to generate insights for their R&D, pre-launch & brand teams

unmet need identifier

Client Situation

Client description
  • A Global biopharmaceutical company
  • Desired to collect, manage and derive insights from real-world data on the cost & clinical effectiveness of different drugs
Challenge
  • Lacked capabilities to access and analyze the real-world data from claims and clinical databases that payers possessed & integrate them with other sources like EMR & Social Media
Objectives
  • Improve access to information on cost & clinical effectiveness of different drugs and derive insights in order to:
    • Describe the value of client’s products to their stakeholders
    • Understand existing gaps in care to inform development strategy
    • Identify segments where the Benefit-Risk ratio is favorable

D-Cube Approach

Custom RWE module:
  • Leveraged the DDS RWE module to establish connectors with medical & prescription claims and merged with incoming HL7 statements from EMR systems through our customized processing engine
  • Carefully curated social media insights to capture key topics discussed and enabled creation of caregiver & influencer profiles
  • Created client specific dashboards and report generation capabilities for different functional stakeholders

Client Impact

  • With a robust system to manage and intelligently report on key insights, the client was able to quickly operationalize a comprehensive real-world analytics infrastructure that multiple stakeholders could leverage
  • Client was able to draw up key hypothesis around cost & effectiveness for their products and set in place sub-modules for outcomes data collection
  • Real-world data analysis has begun to be “baked into” the R&D pipeline and commercial planning
  • Alignment reached between major divisions in terms of real-world data vision, priorities, and ways of working together