How we developed a large BioPharma client develop & drive adoption of an easy to use knowledge & competitive intelligence management portal

Client Situation

A top global pharmaceutical company identified a need integrate multiple sources of information for their areas of focus into customized intelligence that can be served as one-stop-solution for the CI monitoring needs of the team.

Key Challenges

The data and news updating exercise amongst different stakeholders across teams was being carried out in a fairly disjointed fashion. Members had their own feeds and data sources which posed the challenge of insights integration.

D Cube Response Strategy

We developed an online competitive intelligence platform that displayed real time intelligence for selected research areas.

  • The platform is designed to collect, analyze, store, and share CI in their organization on daily/weekly/monthly basis.
  • User friendly interface enabling sharing and commenting.

Results

A cost effective CI platform to provide :

  • A repository of CI knowledge across the organization at one place
  • Competitive Intelligence analytics such as congress trackers and competitive landscape
  • Integrated insights relevant to the stakeholders