Disrupt pharmaceutical Brand Management

with DDSTM BrandEXTM

For more than 70% of Brands, the market share and long term value generation potential is decided within 6 months of the launch
With the huge responsibility of recovering the massive investments in the drug discovery and clinical development process, brand teams are finding it more and more complex to manage successful launches. The key drivers & impediments can be summarized as follows:

Drivers

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  • Demonstration of real world evidence and delivering on promised value are critical to brand favorability and eventual success
  • Increased influence and decision making beyond the traditional Prescriber-Payer model

Impediments

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  • Support organizations are widely distributed in terms of function & impact
  • Lack of “Design Approach” resulting in sub par execution and governance process
  • Data silos lead to narrow business understanding & sub-optimal insights generation

Challenges in leveraging Data analytics systems to power brand launch and lifecycle management

LIFE SCIENCES DATA
KNOWLEDGE & ACQUISITION
DOMAIN BASED DATA
BLENDING & STORAGE
DESCRIPTIVE AND
PRESCRIPTIVE ANALYSIS
ADVANCED &
PREDICTIVE ANALYTICS
PRESENTATION
& ACTION


Common Challenges

  • Services oriented delivery
  • Cost & time intensive deployments
  • Lack of domain expertise
  • Limited flexibility & scalability


Resulting
Impact

  • Expensive Contracts
  • Resource Dependence
  • Misalignment with business processes & goals

The Magic Potion

The need of the hour is a unified launch planning and tracking solution that provides a 360o view of the landscape and aids in strategic planning, tactical corrections and decision making across functions to drive launch success.
DDS Intelligence

Key components of a unified solution

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Cloud based Data ingestion and management

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KNIME Libraries to power advanced analytics workflows

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Hyperbase advanced business intelligence tool

A true 360o approach that tracks and predicts key measures at a granular level. Measure, Predict and Act to disrupt Pharmaceutical brand management with DDSTM BrandEXTM
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Physician

  • Product awareness & perception
  • Intent to prescribe & use
  • Promotional reach and frequency
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Patient

  • Product awareness & perception
  • Persistence & compliance rates
  • Willing to try
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Payor

  • Tier Status | Restrictions
  • Co-pay and out of pocket costs
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KOL

  • % of KOLs reached
  • % of KOLs who are advocates of the drug
  • KOLs involvement
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Public

  • Disease awareness
  • Level of disease burden perception
  • (Social) media buzz around the drug
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Disease Policy

  • % patients aware of disease
  • % patients diagnosed
  • % patients seeking treatment

Key Benefits

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Productized offerings drive up to a 50% faster & cheaper solution

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Infinite customization to meet the unique needs of each brand/ portfolio

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Significantly lower Total Cost of Ownership (TCO) through a global delivery model

Resources