Campaign Optimizer
An integrated marketing spend optimizer application that enables a collaborative approach in the allocation of marketing budgets.
Easy to use UI driven process flow
Fully Customizable
Solution
Enterprise Ready
Integrated and Robust Platform
Version Controlled Iterations
HIGHLIGHTS
Collaborate, Iterate and Optimize
A robust platform that enables the marketing and analytics teams to collaborate in running and validating various scenarios in deriving optimal marketing spends across brands and channels. The strong technology driven design enables faster iterations and complete transparency of the decision making process. Faster cycles of the Spend allocations powered by the intuitive and systematic App stages.
Business Inputs
Freedom to choose desired outcome Target revenue based or Available budget based.
Model Inputs
Provision to feed model equations and allocation constraints as manual inputs or through flat files.
Scenario Planning
Version controlled iterations that can be developed and modified with ease.
Allocation Summary
Summary report of the final allocations and comparisons with previous cycle allocation for business sign-off.
