Campaign Optimizer

An integrated marketing spend optimizer application that enables a collaborative approach in the allocation of marketing budgets.
  • icon Easy to use UI driven process flow
  • icon Fully Customizable
    Solution
  • icon Enterprise Ready
  • icon Integrated and Robust Platform
  • icon Version Controlled Iterations

HIGHLIGHTS

Collaborate, Iterate and Optimize

A robust platform that enables the marketing and analytics teams to collaborate in running and validating various scenarios in deriving optimal marketing spends across brands and channels. The strong technology driven design enables faster iterations and complete transparency of the decision making process. Faster cycles of the Spend allocations powered by the intuitive and systematic App stages.

Business Inputs

Freedom to choose desired outcome Target revenue based or Available budget based.

Model Inputs

Provision to feed model equations and allocation constraints as manual inputs or through flat files.

Scenario Planning

Version controlled iterations that can be developed and modified with ease.

Allocation Summary

Summary report of the final allocations and comparisons with previous cycle allocation for business sign-off.

Case Studies

Setup a demo to see how Campaign Optimizer can help you!