HCP Segmentation & Target Mapper

One stop solution for prescriber segmentation, targeting and marketing with features to generate granular level insights from multiple data sources thus assisting in creating a complete picture.
  • icon Easy to use UI driven process flow
  • icon Flexible / Scalable data model
  • icon Centralized repository for easy reference in future
  • icon Easy to deploy technology stack

HIGHLIGHTS

Identify and target the key HCPs

An app that assists in identifying the high performance prescribers starting from multi data source segmentation and predicting their future potential & prescribing pattern. Multi-dimensional approach to get maximum insights into the physician prescribing behavior and also predict their future prescribing pattern leading to highly relevant and robust list of physicians with details on how to target. Understanding Physician potential & prescribing behavior is integral to improve the overall drug performance and creating an optimal sales force call plan.

Segment your physicians on multiple criteria

Upgrade the conventional segmentation methods by adding multiple angles to the segmentation like past prescription pattern, payers covered by the physician, specialty, location and type of patients treated.

Predict future prescribing patterns of the physicians

In-built forecasting tool specially designed to predict the future prescribing patterns of physicians and segment them into growers, loyalists or decliners that can further be used for customized targeting.

Physician network mapping and account mapping

Map high potential physicians to their network and also to the accounts which help in devising strategies to target the difficult-to-reach physicians.

Recommendation engine to directly integrate the results with sales force team on ground

Integrate the results of the tool to send an automated response to systems from where sales force team can get the information on whom to target.

Case Studies

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