Patient Sentiment Tracker
Unlock the power of Patient Loyalty for Pharmaceutical Marketers to increase patient brand preference and shift the brand selection from physician recommendations towards patient choice.
Contextual Taxonomy libraries
Self learning AI
Convolutional Neural Networks
Intelligent Categorization & Consumption
HIGHLIGHTS
Assimilate, Analyze & Act on Patient Loyalty
Patient Loyalty is key to better patient outcomes and increasing revenue through greater drug utilization. The Patient Loyalty Tracker App seamlessly combines social media and patient forum data along with patient support program metrics to provide a “Beyond the Pill” view to the marketing team. A comprehensive analysis leveraging non traditional information sources to track patient sentiment and brand loyalty across the treatment journey.
NLP Based Text Mining
An ever growing taxonomy library across TAs along with our tested and validated NLP algorithms generate invaluable insights about patient unmet needs, challenges and drivers of loyalty & adherence.
Voice Analytics
Next generation voice analytics technology allows for accurate sentiment tracking and key topics extraction from Patient-Prescriber conversations and call center data.
Brand Sentiment
Provides overall sentiment of the consumers compared to other relevant brands as well as the ability to drill into brand sentiment by different patient types.
Patient Services Metrics Analytics
Connect data from digital assets to monitor efficacy of patient awareness, services and support programs.
