Patient Sentiment Tracker

Unlock the power of Patient Loyalty for Pharmaceutical Marketers to increase patient brand preference and shift the brand selection from physician recommendations towards patient choice.

Contextual Taxonomy libraries
Self learning AI

Convolutional Neural Networks
Intelligent Categorization & Consumption

HIGHLIGHTS

Assimilate, Analyze & Act on Patient Loyalty

Patient Loyalty is key to better patient outcomes and increasing revenue through greater drug utilization. The Patient Loyalty Tracker App seamlessly combines social media and patient forum data along with patient support program metrics to provide a “Beyond the Pill” view to the marketing team. A comprehensive analysis leveraging non traditional information sources to track patient sentiment and brand loyalty across the treatment journey.

NLP Based Text Mining

An ever growing taxonomy library across TAs along with our tested and validated NLP algorithms generate invaluable insights about patient unmet needs, challenges and drivers of loyalty & adherence.

Voice Analytics

Next generation voice analytics technology allows for accurate sentiment tracking and key topics extraction from Patient-Prescriber conversations and call center data.

Brand Sentiment

Provides overall sentiment of the consumers compared to other relevant brands as well as the ability to drill into brand sentiment by different patient types.