Big Data in Pharma

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Big Data in Pharma


Pharmaceutical companies are constantly involved with improving products or, launching new products for the patients, in line with their needs. With big data in pharma, the companies can accelerate drug development with the insights gathered in the segment, and have the product that the audience awaits ready within the said time.

How will big data in pharma help?

Remember the times when you used to log in most of your data in notebooks? Those were times when you did not have a computer, and storing was a major issue. Data has always been massive but, with Big Data you can now store the data with ease, and ask for it when needed. The data, when studied in detail, will help understand more about the market and the patients therein.

Let’s say when the EHR patient data is given to the care givers, they are in a better position to understand the disease, know the disease patterns, and offer the drugs accordingly. They can conduct the clinical trials in accordance with how the disease is being spread, and you will see a potential benefit of having pharma big data.

It helps the R&D with potential understanding of the nuances of the disease, and the real-world challenges involved with the disease solving.

Big Data in pharma challenges

Big Data, like any other emerging technology, comes with its own set of challenges. One of the biggest challenge being Big Data skills are yet to be developed. Identifying the apt resources who can capably stand up to the Big Data needs is rare, and you will find that sourcing out the resources can become quite a pain.

Second challenge is migrating your legacy systems to adopt to the new systems. This is another challenge that you might face when incorporating Big Data in pharma.

With Dcube’s healthcare analytics and the best-in-line solutions, you may not face these challenges, as they offer capable data and insights that allow you to make the right decisions and accelerate drug development and pharma launch process.


Ready to test drive the new paradigm?