Brand 360

Partnered With Reporting Center Of Excellence Of A Large Biopharma Company To Develop First Account Performance Dashboard For A Genmed Brand

One-stop solution for all Physician, Field force, Payer and Marketing KPIs associated with Brand performance

Results and insights within minutes

Faster Insights

%

Automated Error Tracking

“We wanted to look at our brand performance holistically and at one place. Partnering with D Cube Analytics helped us achieve that.

The collaboration was effortless and we are able to achieve our targets way before time. Now our insights are generated at least 10X faster.”

Objective

A large Biopharma client approached us with the objective of consolidating and structuring their reporting framework across brands to – consolidate data sources, derive relevant KPIs, storyboard the flow of reporting to ease consumption and automate the maintenance of the dashboards.

Introduction

Comprehensive Brand Management Suite For Biopharma To Get Complete Overview Of Brand Performance. Enables Strategic Brand Management Through Rapid Decision Making Across Product Portfolios.

Solution

The client had several disparate reports via disparate dashboards and excel spreadsheets across various data sources like Claims, Sales, Formulary and Coverage and Patient Support programs.

Post requirement gathering sessions, D Cube Analytics developed a comprehensive reporting solution that tracks various metrics covering breadth and depth of the brand analytics.

D Cube Analytics deployed a comprehensive solution with following capabilities:

  • Intuitive storyboard and navigation
  • Automated Refresh
  • Scalable Data Architecture
  • Rich Visualizations and Automated Insights

Outcome

  • One stop solution for all Physician, Field force, Payer and Marketing KPIs associated with Brand performance
  • Automated insights along with detailed deep dive findings
  • Out of the box data connectors with a flexible/scalable data model enabled rapid development and deployment
  • Results and insights 10X faster than usual
  • High adoption led to scaling of Brand 360 across all inline brands

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