Client wanted to build customer segmentations to support marketing development and commercialization efforts to support launch of a new product to treat severe anaphylaxis.
Overall intent &Objective
- Identify, characterize, and size HCP and Patient/Caregiver segments within the US anaphylaxis market
- Prioritize segments that will most benefit from the brand and develop strategy and tactics
- Determine key demographic, attitudinal, behavioral and emotional drivers that differentiate HCPs and Patients/Caregivers
- Identify, profile, and prioritize segments
- Develop opportunities