We used the DDSTM
suite to bring in “messy” data from multiple sources and were able to operationalize a standardized set that would fit our our sales data models. Once this process was tested and automated, we were able to quickly power a series of out of the box as well as custom dashboards and models to support overall launch tracking from a sales standpoint.
Benefits of the solution to the team were as follows:
- Understand key sales force metrics and insights;
- Discover problem areas around reach frequency as well as top 3-5 hurdles faced at the prescriber level
- Gain Zip / Territory level insights around sales force performance
- Leverage insights to optimize sales force performance optimization