Customer 360

Omni-channel Execution Engine To Engage Customers Across Digital & Customer Channels

To generate optimal Channel and content recommendations with online learning capability which can adopt to evolving HCP’s interests

%

increase in engagement rates

%

cloud agnostic solution

“D Cube Analytics approach to reach out HCP was a gamechanger, we are now able to effectively reach to potential customers with all the necessary information and a definitive approach.”

Objective

Develop a Recommender system to generate optimal Channel and content recommendations with online learning capability which can adopt to evolving HCP’s interests

  • AI Enabled Marketing Recommendation with visualization and model deployment
  • Brand Agnostic Data Model with complete pep-8 code format
  • Develop hyper-personalized recommendations for HCPs with relevant content, channel and sequence

Introduction

Deployed the model on cloud platform and enabled online learning leveraging CI/CD

Leveraged various existing raw dimensions to create advanced ‘Enriched Intelligence’ for Brand Agnostic Data Model

Solution

Apply brand specific rules on raw data to identify and finalize the universe of prescribers to target

  • Market Basket
  • Specialities

Clean up the data apply required business rules and filters and utilize the refined data to create holistic data set

  • Brand Agnostic Data Model

Perform feature transformations, prepare the model ready data and generate recommendations based on input parameters

  • Recommendations creation

API for channel partner to integrate the recommendations in their system and apply any required additional rules

  • Final Recommendations

Outcome

Parameterized pipelines & enabled channel partners to analyze and take instantaneous decisions which can be implemented without delay

  • Enabled NBE for 3 new brands and added 2 New channels to existing brand on
  • NBE Lift in engagement rate in short term rewards and MS for long term rewards

Activate Omnichannel Strategy and enable seamless orchestration across channels in record time!

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