Elevate Your Market Access Intelligence
Frequently, these analyses require integration of multiple data sets and development of robust KPIs. We leveraged our proprietary Payer 360 module and carried out a rapid and scalable integration of multiple data sets including formulary, claims and sales data. This laid a strong foundation to compute and visualize custom KPIs that provide insights around lives covered, access of drugs benchmarked against the competition, payer dominance, provider dominance and impact of access on sales at different geographical levels. The rich insights from the interactive and near-real time market access solutions have helped multiple pharmaceutical customers to:
- Take contracting decisions by distinguishing Payers and Providers that drive utilization of drugs
- Devise strategies to execute in disadvantaged formulary positions (for example, better field execution, office support)
- Enhance the patient support programs to help patients understand their disease, manage their medication cost, and navigate prior authorization requirements
- Evaluate the impact of contracting wins/losses on the market share
Request a demo to find out how D Cube can help you to elevate your market access intelligence and develop rigorous strategies that enable success in the market, throughout the product life cycle.