Global Sales Insights at Your Fingertips

Daniel Britto

Associate Consultant

Mulpuri Vijaya Kumar

Senior Business Analyst

Client: BioPharma
Year: 2018

Over the last decade, global pharmaceutical companies have shown increased interests in understanding the pharma landscape more deeply to assist the key decision-makers in evaluating the market needs, identifying growth opportunities and deploying timely strategies for an improved reach resulting in increased sales.

Even though the companies are equipped with enough resources, owing to minimal knowledge about the market, they were not utilized efficiently leaving most of the potential left untapped into.

The need for the hour, for the top executives, is to own a powerful tool that could help them introspect their performance benchmarked against their internal target and against the competition across the globe for carrying out well-informed decisions.

Traditionally, the insight generation phase is carried out on an ad-hoc basis leaving disconnected links for taking any full fletched action. We leveraged our in-house proprietary tools and techniques to develop a robust, flexible and automated solution framework to address this very gap that exists in the knowledge gathering and the decision-making process.

The developed solution provides a complete overview of the market and the drug performance in terms of the prevalent patient population, quantities sold, and the revenue generated across the globe. Some of the powerful features embedded in our solution include allowing the users to compare the drug performance across the different geographies coupled with functionality to time-align the drug launches for comparing the adoption rate of different products since their launch in the market.

These unique offerings help the key decision-makers uncover the hidden perspectives of the market to make impactful decisions by utilizing insights like,

  1. Performance of the drug across the globe powered with the option to drill down into drug form and strength
  2. Prevalence of the Patient population and their drug preference
  3. Product adoption and growth in capturing the market share
  4. Performance comparison against the competition and against the internal company set goals and forecasts

Do not waste this opportunity and request a demo to find out how D Cube can assist you in enhancing your knowledge gathering exercise required for your disruptive decision-making process for edging against the competition.


D Cube Analytics is an Integrated Data Sciences company focused on extracting transformational insights from syndicated, real world and digital data to increase revenue realization, avert revenue loss, enhance internal productivity and improve end user experience for global Pharmaceutical organizations.

D Cube is pioneering a Digital Transformation wave within BioPharma by leveraging new age tools and methodologies like Artificial Intelligence, Machine Learning and Robotic Process Automation to greatly improve the productivity of workforce and significantly enhancing speed to insight. Through this new age product-based approach to delivering analytics, we greatly reduce the cost and complexity of deployments and provide measurable value across multiple business functions.

Find out how D Cube can help you to elevate your market access intelligence and develop rigorous strategies that enable success in the market, throughout the product life cycle.


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