Key Prescribers Identification for Your Brand

Vishnu Prashanth

Principal Consultant, Data Analytics

Rajdeep Banerjee

Business Analyst

Client: BioPharma
Year: 2019

Finding the right prescribers for a novel drug in the market, is crucial to its success. When the company can concentrate on the right audience and allocate their resources to the right efforts, they can channel their product to the right consumers. Consequently, the whole market dynamics can be influenced by these key treatment decision makers. In a diverse market as Oncology, establishing a strong foothold can largely depend on finding the right prescribers to promote your product to. Often, to understand the future behaviour of an upcoming drug, it is imperative to find the correct analogue for the product and track its market journey. An analytical framework becomes immensely beneficial to this purpose.

We tried to understand the correct market analogue for an upcoming drug of our client and track the treating behaviour of the prescribers. Integrating different data sources, we could find out the key treating decision makers for the drug analogue. Furthermore, we built a predictive framework to identify the potential prescribers for the upcoming drug, utilising various patient and patient’s treatment features, as well as the prescriber attributes.
The predictive framework helped the pharmaceutical companies to:

  1. Identify the key prescribers to be targeted
  2. Understand the treating behaviour of the prescribers
  3. Understand the key drivers in drug decision
  4. Achieve an accelerated entry for the product into the market

Request a demo to find out how D Cube can help you to gain robust insights into the market and achieve a boosted market launch, through identifying the potential prescribers for your product.


D Cube Analytics is an Integrated Data Sciences company focused on extracting transformational insights from syndicated, real world and digital data to increase revenue realization, avert revenue loss, enhance internal productivity and improve end user experience for global Pharmaceutical organizations.

D Cube is pioneering a Digital Transformation wave within BioPharma by leveraging new age tools and methodologies like Artificial Intelligence, Machine Learning and Robotic Process Automation to greatly improve the productivity of workforce and significantly enhancing speed to insight. Through this new age product-based approach to delivering analytics, we greatly reduce the cost and complexity of deployments and provide measurable value across multiple business functions.

Find out how D Cube can help you to elevate your market access intelligence and develop rigorous strategies that enable success in the market, throughout the product life cycle.


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