Our Capabilities
AI-powered Brand Launch/ Launch Planning:
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Early Adopter Prediction
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KOL Identification
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Customer Segmentation
Marketing AI
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Target, Content and Channel Optimization
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Hyper Segmentation
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Marketing Mix Modeling and Spend Optimization and Simulation
Patient AI
- Switch Prediction Model
- Patient Persistency Propensity
- Treatment Pathway Prediction
- Patient Voice NLP etc
Access AI
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Payer Segmentation etc
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Pricing and Contracting Scenarios Prediction and Stimulation
Key Delivery Highlights
Impact delivered in the past 1 year
Pre-built model libraries & frameworks across the pipeline and inline brands
Deliveries using structured and unstructured data
Key Strengths and Differentiators
Deep expertise in end-to-end design and deployment of AI / ML solutions
Leveraging strong subject matter expertise across therapy areas in the analytics process
Ability to accelerate projects by leveraging existing code snippets, business rules, and market definitions
Extensive experience across datasets in supporting our clients with varied analytical needs throughout the products life cycle
Case Studies
Hyper-Personalized Recommendations For HCPs – AI Powered Next Best Action Model
SERVICEDeveloped hyper-personalized recommendations for HCPs with relevant content, channel, and sequence Creating a parameterized Brand agnostic model with incremental training enabled which adapts to changing prescriber behaviour and provide optimal...
Predicting Site Alerts In Future At HCP Level For Effective Planning
SERVICEPredicting site alerts in future at HCP level for effective planning of HCP targeting strategies Develop an advanced machine learning algorithm to predict the potential site alerts for all the HCPs in the MCM target universe and forecast the alerts in the...